When deciding on my genre I went for indie pop-rock which I felt there is a market for as it is becoming a increasingly popular genre which many artists come under. The aim of my magazine would be to provide the best information on all things relating to indie pop/rock music. I myself would be interested in buying a magazine like this therefore feel I had the required knowledge on what content would be appropriate to include. As I discuss later I also used a focus group to consolidate my ideas and get a general opinion on what my target audience would like to see included so it was not just solely artists and information I was interested in. I decided to target my magazine at the age category of 17-30. Aiming my magazine at young adults and university students. This is including students and people who will have careers. These will be the most likely demographic category to purchase my magazine as it mostly appeals to them. To create an idea of my audience I researched existing magazines reader profiles who are similar to mine. NME is an example of this, their average reader is 25 years old and they target ages 17-30 particularly men. I found ages over this particularly 40 + did not commonly read NME therefore did not target this age group. I did not make my magazine gender specific as want to keep the possible audience as open as I could. However I did try and focus choices towards the age group of 17-30.
To help me gather opinions on key information points for my magazine I carried out a focus group with 3 people who are around the age of my target audience and asked for their opinions on certain areas. I got to ask what their opinions were on things like the name and what artists they’d like to see featured. To get other opinions on an indie pop/rock magazine I produced an online survey, this helped me see age groups opinions on what genres they’d most like to see in a magazine and their opinion of an indie pop/rock magazine.
The pricing of my magazine was a similar price to NME’s weekly magazine of £2.50-£2.70 price. My magazine is a bi-monthly magazine priced at £2.22 which I felt is a fair price when aiming it at students and young adults. The social class of my magazine would be in the E, D and B band as they are mostly students and adults which are just starting their careers. This is why the pricing of my magazine is low and it is not a weekly magazine so that readers do not feel tied in to buying it every week. Twice a month allows the cost to be spread with a break between the spending of the customer. As a student myself, I could relate to this as a weekly magazine would be too much of a financial commitment.
I had to consider how my magazine was going to appeal to the target audience I had set. One way I did this was through the use of the costume on the model which after creating my moodboard for outfit ideas found this colour scheme and style of clothing was related to an indie pop/rock look. As shown below when googling 'indie pop/rock clothing' the search results show overall darker clothing with baggy cardigans and tops being a main feature, therefore the fact my model wore a baggy maroon cardigan is showing how I attempted to reach out and create the right ideology for indie pop/rock with my magazine.
My model was also a young female which might sway my magazine to appeal to more females then males. Reflecting on my magazine it may have been advantageous to add more content on the front page to appeal to more which if I was creating my magazine again I would take into consideration.
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